Who we are

"I wanted to get everyone cooking from scratch again, and to break traditional boundaries around who cooks at home. An unforeseen reaction was that men felt more comfortable cooking at home, too. It was unexpectedly empowering for everyone!"

"Fifteen was brilliant, and it has set my company’s tone for everything that’s followed. Launching the apprenticeship programme was about opening our ears and eyes to the world around us, and asking, why can’t we change it?"

"It’s really simple. The government feeds millions of children, sometimes twice a day, for 190 days of the year. School food will always need investment, standards and rigorous leadership – it’s at the forefront of a whole generation’s health."

"Going out to communities, demonstrating that anyone can learn to cook in 24 hours, creating ‘10 recipes to save your life’, teaching people about nutrition – even a decade later, The Ministry of Food is all about people, helping people."

“We invited a load of guests to a dinner and, as they sat down, the walls dropped and they were in a chicken factory. We showed the UK what our chicken industry really looked like in 2008, and the public never bought eggs and chicken in the same way again.”

“30-Minute Meals had incredible TV ratings, and was the fastest-selling non-fiction book of all time in 2010 – which purely and simply means it represented what people really wanted, and that can’t be ignored."

“Moving to the unhealthiest town in America in 2010 and trying to change the food environment was a bumpy time. We weren’t popular, it was bold and messy, but we made an impact and the town’s continued to evolve. Huntington is no longer the unhealthiest town in America."

"Giving the TED talk after going to America was incredible timing. It gave me permission, contacts and a platform to continue the path we’d set out."

"I went back to school to study nutrition, and wrote a book where every choice is a good choice. Everyday Super Food clearly shows what good looks like, and it brought the nutrition team into the heart of my business for everything we’ve done since."

"I asked: ‘How do we make it really simple for people to see the benefits of cooking a meal no matter how busy they are?’ The answer was short shopping lists. The success of 5 Ingredients was a phenomenon – and gave me a litmus to where the public’s head is at, and how we like to consume information."

"Veg came from me wanting to help people get more of the good stuff into their diets, and I'm so happy to say it's done just that – you guys have loved the book! For me, it's about celebrating really good, tasty food that just happens to be meat-free, proving that by giving veg a little love and attention, it truly can be joyful and fulfilling."

"When the UK went into lockdown, our audience started asking for more help in the kitchen – and it was both new and experienced cooks that wanted tips. So we made Keep Cooking And Carry On. From sharing easy recipes for basics like bread and pasta, to super-flexible meal ideas with plenty of potential ingredient swaps, we just responded to what you guys were asking for. And more of you than ever got busy in the kitchen. Happy days."