2024 marks an incredible 25 years in the business – and Jamie Oliver is still disrupting the industry, still making progress with child health, still making change where it’s needed. And why?
“Because I can use my profile to help others, that’s why social impact is at the heart of everything I do,” he says. “I started Fifteen in 2002 – it remains one of the best things I’ve ever done – before championing school dinners in 2005, and child health has been the legacy I’ve been building on ever since.”
And he’s not done yet! He’s learnt that it’s not about creating these big moments, these thunderclaps, it’s actually all about the ripples. Recipes, restaurant visits and cooking classes are little things that have the potential to have a positive effect for years to come – one small thing can make beautiful things happen. So here’s to more ripples!
Last year was a bumper one for encouraging people to get in the kitchen. Two cookbooks – Simply Jamie and Let’s Cook, by Jamie’s son Buddy – and Channel 4 show Jamie’s Air Fryer Meals with Tefal meant we reached 70+ million!
We got our chill on with a delicious new frozen food product range, and in the ambient aisle veg- and wholegrain-packed pouches, for good food on the go.
We crowned 8 more worthy Good School Food Award winners, taken from thousands of nominations. And in schools, the 10 Skills Food Education programme went from pilot to huge progress…
Catherine St in London’s Covent Garden has been our north star for what a successful sustainable restaurant looks like – and in 2024 it went from strength to strength, teaming up with some truly inspiring B-Corp suppliers.
It’s always been important to Jamie to create an inspiring, fun work environment – and that was recognised when we were awarded one of the Sunday Times’ Best Places To Work!
With sustainability agency Seismic, we developed a brand new Sustainability Strategy, which is focused on minimising food waste, promoting behaviour change and embedding sustainable literacy…
Raised from Jamie Oliver Ltd that went back into funding the Ministry Of Food Foundation
Went from our test kitchen to charity City Harvest
Of our books shipped by more sustainable transport
People reached through TV shows, books and website
Renewable energy was used across all our buildings
Of our waste went to landfill
